false 1 0 1 false false false 1027 false 52000 2009-08-03T22:20:19Z Hack CCN NAA 2008-06-27 00:00:00 UTC Organization reports incident 2007-12-19 00:00:00 UTC Incident discovered by organization 2007-10-09 00:00:00 UTC Incident Occurred Outside 1 998 Montgomery Ward 2008-07-14T22:21:19Z 1 Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium. If the advertisement asks the prospect to take a specific action, for instance call a free phone number or... 997 false Direct Marketing Services (DMSI) 2009-11-03T23:02:42Z

Online database containing about 52,000 credit card numbers hacked

USA

US 37.0902 -95.7129 1