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SUMMARY

Online database containing about 52,000 credit card numbers hacked
Records	52,000
Record Types	CCN NAA
Breach Type	Hack
Data Family	Electronic
Source	Outside
Organization	Montgomery Ward
Other Affected/Involved Organizations	Direct Marketing Services (DMSI)
Lawsuit?	NO/UNKNOWN
Data Recovered?	NO/UNKNOWN
Arrest?	NO/UNKNOWN
Submitted By:	Anonymous

Date	Event
2007-10-09	Incident Occurred
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2007-12-19	Incident Discovered By Organization
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2008-06-27	Organization Reports Incident
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None. Add Data	Organization Mails Notifications
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None. Add Data	Records Recovered
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None. Add Data	Lawsuit Filed
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None. Add Data	Arrest Made
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Address: USA
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No known costs for this incident.

Ponemon Institute Direct Costs Estimate ¹

$3,120,000.00

Note that these estimates are based on the Ponemon Institute's 2009 direct costs figures from their 2009 Annual Study: Cost of a Data Breach. We multiply $60.00 by the number of records to obtain this figure. Keep in mind that depending on the breach, the direct costs are not always suffered by the breached organizations. In the case of credit card number breaches, the direct costs can often be suffered by banks and card issuers. Also note that this is only an estimate.

add details to this primary source Description
Online database containing about 52,000 credit card numbers hacked, including information for about 1,620 Maryland residents
Filename	Source	Researcher	Incident IDs
MD_ITU-154881.pdf	Maryland Attorney General	kirniki	<a href='/incidents/show/1027'>1027</a>
Records	File Date	Uploaded	Updated
1620	2008-07-02	2008-12-04	23 Sep 12:25
Excerpt
Greenberg W • . .. W?Y.f~§;l.\f€·Z€¤ Traurlg GFP Oi Irttz. as I Y GEMZFQAL Ian C.BaIIOn ` WQI I;) 2; I LA. Direct mai; ato.sae.e57s L.A. Direct Fax: $10586.0575 Palo Alto Direct Dial: 650.289.7...

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Online database containing about 52,000 credit card numbers hacked, affecting 236 Maine residents
Filename	Source	Researcher	Incident IDs
20080703-Direct_Marketing_Services.pdf	Maine Attorney General	d2d	<a href='/incidents/show/1027'>1027</a>
Records	File Date	Uploaded	Updated
236	2008-07-03	2009-01-12	20 Mar 12:04
Excerpt
Traurig 9 lan C. Ballon Palo Alto Direct Dial: 550.25%.7881 Palo Alto Direct Fax: 650i4€2.788i LA Direct Dial: C510,586.5575 LA. Direct Fax: $10586.0575 Ballon@gtlaw.com July 3, 2008 Honorable G. St...

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Filename	Source	Researcher	Incident IDs
Direct-Marketing-Srvs-FS.pdf	New York State Consumer Protection Board	cwalsh	<a href='/incidents/show/1027'>1027</a>
Records	File Date	Uploaded	Updated
3984	2008-07-03	2009-05-07	07 May 22:29
Excerpt
T§`§&ss“E lan C. Belton Palo Alto Direct Dial: 5.%.259.7881 Palo Alto Direct Fax; $50462.7881 LA. Direct Dial; 310.5%.6575 LA. Direct Fax: $0.586.0575 Ba\|lon@gtlaw.r:0m July 3, 2008 Mindy A. Bockstei...

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Maryland Data Breach Notification : Hackers may have accessed personal information, including credit card information.
Filename	Source	Researcher	Incident IDs
MD_ITU-157406.pdf	Maryland Attorney General	kirniki	<a href='/incidents/show/1027'>1027</a>
Records	File Date	Uploaded	Updated
Not yet entered	2008-08-01	2008-12-03	23 Sep 12:01
Excerpt
l . l . l ~ Dear Valued Customer: H Although you may have already been contacted about this matter by your credit card issuer, we are writing to notify you that Direct Marketing Services, Inc. SDMSI)...

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New York Data Breach Notification : American Express notification to NY advising of unauthorised access to data files containing credit card information.
Filename	Source	Researcher	Incident IDs
DirectMarketingSrvs-GB.pdf	New York State Consumer Protection Board	cwalsh	<a href='/incidents/show/1027'>1027</a>
Records	File Date	Uploaded	Updated
611	2008-09-12	2009-05-08	03 Aug 21:56
Excerpt
..»·~ M Uemeirzus A Lieftheraau To sn·?0qgmsa.:c.s.ia2a,ny.us, · _,s; - . "'—'§:-\. S · ' » : . ·:~ · · V- <¤€?m=¥KF¤¤S·8-€%·?6??h6¤'¤¤¤@¥=`€ secumy breachwminsc2zt;0n@c¤nsun¤ar.$t&ie.my.us .*`...

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North Carolina Data Breach Notification : DMSI - Hacked SQL server contained personal information including credit card details.
Filename	Source	Researcher	Incident IDs
20080728_Digital_Marketing_Services.pdf	North Carolina Department of Justice, Consumer Protection Division	d2d	<a href='/incidents/show/1027'>1027</a>
Records	File Date	Uploaded	Updated
1442	2008-07-28	2009-06-13	03 Nov 23:05
Excerpt
) North Carolina Security Breach Reporting Form Pursuant to the Identity Theft Protection Act of 2005 Name of Busincgs Owning or Licensing Information Affected by the PLEASE SUBMYF FORM TO: Breach: D...