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SUMMARY

Laptop stolen from office contained employee names, addresses, social security numbers, and flexible spending account information
Records	2,857
Record Types	SSN NAA DOB FIN
Breach Type	Stolen Laptop
Data Family	Electronic
Source	Outside
Organization	The Nielsen Company
Other Affected/Involved Organizations	None
Lawsuit?	NO/UNKNOWN
Data Recovered?	NO/UNKNOWN
Arrest?	NO/UNKNOWN
Submitted By:	d2d

Date	Event
2008-10-20	Incident Occurred
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2008-10-20	Incident Discovered By Organization
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2008-11-12	Organization Reports Incident
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2008-11-12	Organization Mails Notifications
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None. Add Data	Records Recovered
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None. Add Data	Lawsuit Filed
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None. Add Data	Arrest Made
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records	date	organizations
2,146	2005-04-25	NTT DATA Corporation
5,800	2005-06-22	Hewitt Associates, Eastman Kodak Co.
4,600	2006-04-21	Impac
3,664	2006-04-21	Boeing Co.

Address: New York, NY, USA
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No known costs for this incident.

Ponemon Institute Direct Costs Estimate ¹

$171,420.00

Note that these estimates are based on the Ponemon Institute's 2009 direct costs figures from their 2009 Annual Study: Cost of a Data Breach. We multiply $60.00 by the number of records to obtain this figure. Keep in mind that depending on the breach, the direct costs are not always suffered by the breached organizations. In the case of credit card number breaches, the direct costs can often be suffered by banks and card issuers. Also note that this is only an estimate.

add details to this primary source Description
Nielsen Company stolen laptop from office, breach notification
Filename	Source	Researcher	Incident IDs
MD_ITU-161389.pdf	Maryland Attorney General	kirniki	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
14	2008-11-12	2008-12-09	23 Sep 18:59
Excerpt
soc;-x mrow Boston 1 ci-ucAoo l touoorv 1 1001 Pennsylvania Avenue, NW Los ANGELES 1 Suite 400 South NEW ORLEANS I washington oo 20004-2533 QQMQQK Telephone 202.416.6BOO PARIS — P RQS KAL) E R R()$ E...

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Stolen laptop containing personal information about name, address, social security number and other financial information
Filename	Source	Researcher	Incident IDs
20081113-Nielsen.pdf	Maine Attorney General	d2d	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
5	2008-11-13	2009-01-12	20 Jan 20:49
Excerpt
rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr soot anon Boston cnscaco ronocn 1001 Pennsylvania Avenue, NW LOS ANGELES Suite 400 south NEW GRLPMS 1 wasningea oc zoom-zssa ¤§,f,,§é{§*“ Telephone 202.4%.5800 mms PR...

add details to this primary source Description
Laptop stolen from office contained employee names, addresses, social security numbers, and flexible spending account information
Filename	Source	Researcher	Incident IDs
2008-11-13_Nielsen.pdf	Hawaii Office of Consumer Protection	d2d	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
1	2008-11-13	2009-03-18	03 May 21:39
Excerpt
. . , uf pg 1 ` HOCA RATDN oosren Eouoon 1001 Pennsylvania Avenue. NW tos moms Suit¤400soum. new ontrms wwmgm oc 2000+2s:n gw Telephone pAR]8 PROS KAUER ROSE LLP rn mzmsan sxomuto Brendon M. Tavell...

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North Carolina Data Breach Notification : Stolen laptop held file containing name, address, DOB and SSN. 15 NC residents notified.
Filename	Source	Researcher	Incident IDs
20081113_nielsen_company.pdf	North Carolina Department of Justice, Consumer Protection Division	d2d	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
14	2008-11-13	2009-06-13	14 Jun 20:20
Excerpt
NOK.] 13 EBQB 1S=:31 FR PF<¤iJ5i<iP1UERr ROSE LLP EE1234?E¤E45 TG IQIETIEEQEB PJ32 N urtb Carolina Security Breach Reporting Form Pursuant to the Identity Theft Protection Act of 2005 Name of Busines...

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Massachusetts Data Breach Notification : Stolen laptop contained personal information of employees.
Filename	Source	Researcher	Incident IDs
20081113_nielsen_company.pdf	Massachusetts Attorney General	d2d	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
34	2008-11-13	2009-08-08	16 Aug 16:54
Excerpt
· aocumou eosron cuicnco Louoou 1001 Pennsylvania Avenue, NW Los ANGELES Suite 400 South NEW ORLEANS wasnmgm oc 20004-2533 QE%Q§§*‘ T€l&ph0l'l€ pAR\|S PROS KAUER ROS E LLP Fax 202.416.6ass sAo»>Au4_...

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Massachusetts Data Breach Notification : Stolen laptop contains personal information.
Filename	Source	Researcher	Incident IDs
20081113_the_nielsen_co_MA.pdf	Massachusetts Attorney General	d2d	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
34	2008-11-13	2009-08-08	26 Aug 17:33
Excerpt
Bocsnrnon eosron cmcnco tonuon 1001 Pennsylvania Avenue, NW tos metres Suite 400 South NEW ORLEANS wasnmmn oc 20004-2533 [‘,§,",,fg[**‘ TBIBNIOHB PARIS PROS KAUER ROS E LLP Fa 202.416.68QQ smrauto...

add details to this primary source Description
New York breach notification - The Nielsen Company - employee laptop stolen contained names, Social Security numbers, and dates of birth for 2,857 total affected. 368 of which were New York residents
Filename	Source	Researcher	Incident IDs
Nielsen-Company-OTHER.pdf	New York State Consumer Protection Board	cwalsh	<a href='/incidents/show/1434'>1434</a>
Records	File Date	Uploaded	Updated
368	2008-11-13	2009-05-08	11 Jun 15:33
Excerpt
. “T¤v¤\|¤1. Bf€¤¤0¤" T0 security;_breach_n0tificati0n@c¤nsun1er.state.ny.us e»\ama CC 11/ 13/2008 07:00 PM bcc GGMHBEMHAL Piease see the attached heiice ef petentiai infer...