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SUMMARY

Hacked website exposes 2076 customers names, addresses and credit card numbers, expiration dates and CV2 codes
Records	2,076
Record Types	CCN NAA
Breach Type	Hack
Data Family	Electronic
Source	Outside
Organization	Pentel of America Ltd
Other Affected/Involved Organizations	None
Lawsuit?	NO/UNKNOWN
Data Recovered?	NO/UNKNOWN
Arrest?	NO/UNKNOWN
Submitted By:	kirniki

Date	Event
2008-12-11	Incident Occurred
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2009-01-20	Incident Discovered By Organization
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2009-03-09	Organization Reports Incident
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2009-02-19	Organization Mails Notifications
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None. Add Data	Records Recovered
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None. Add Data	Lawsuit Filed
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None. Add Data	Arrest Made
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Address: Texas, USA
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No known costs for this incident.

Ponemon Institute Direct Costs Estimate ¹

$124,560.00

Note that these estimates are based on the Ponemon Institute's 2009 direct costs figures from their 2009 Annual Study: Cost of a Data Breach. We multiply $60.00 by the number of records to obtain this figure. Keep in mind that depending on the breach, the direct costs are not always suffered by the breached organizations. In the case of credit card number breaches, the direct costs can often be suffered by banks and card issuers. Also note that this is only an estimate.

add details to this primary source Description
New Hampshire breach notification Pentel of America pentelstore.com website has hacked. Customers names, addresses, email addresses, phone numbers, credit card numbers, CV2 numbers for a total of 2076 customers. 7 were New Hampshire residents
Filename	Source	Researcher	Incident IDs
pentel_of_america.pdf	New Hampshire Consumer Protection & Antitrust Bureau	kirniki	<a href='/incidents/show/1824'>1824</a>
Records	File Date	Uploaded	Updated
7	2009-03-03	2009-03-11	25 Jun 22:25
Excerpt
\m\\““ \\· » Stix si ;— »» Pmttt Ot Amtttitixt, tt!). 2715 Ceitsmbizi Street `?E;irr;1tic;e, Ceziiimmia 9{BU3 i>m>i¤e :3 te; Qi I2t>·»}s;s March 3, 2009 Ofdee ei" the Atttmrriey Genera} Consum...

add details to this primary source Description
Hacked website exposes 2076 customers names, addresses and credit card numbers, expiration dates and CV2 codes
Filename	Source	Researcher	Incident IDs
ITU-168252.pdf	Maryland Attorney General	kirniki	<a href='/incidents/show/1824'>1824</a>
Records	File Date	Uploaded	Updated
Not yet entered	2009-03-03	2009-05-07	25 Jun 21:51
Excerpt
. P l PENTEL or AMERicA, LTD. 2715 Columbia Street . Torrance, California 90503 , A Phone (310) 320-3831 jl g March 3,2009 J l Douglas Gansler A Office of the Attorney General J; 200 St. Paul Place I...

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Maine notification letter - Hacked website exposes 2076 customers names, addresses and credit card numbers, expiration dates and CV2 codes - affects 4 Maine residents
Filename	Source	Researcher	Incident IDs
20090303_pentel_ME.pdf	Maine Attorney General	d2d	<a href='/incidents/show/1824'>1824</a>
Records	File Date	Uploaded	Updated
4	2009-03-03	2009-05-06	24 May 01:11
Excerpt
Pentel. PENTEL OF AMERICA, LTD. 2715 Columbia Street Torrance, California 90503 Phone (310) 320-3831 March 3, 2009 Office of the Attomey General State of Maine 6 State House Station Augusta, Maine 04...

add details to this primary source Description
Massachusetts notification letter - Hacked website exposes 45 customers names, addresses and credit card numbers, expiration dates and CV2 codes - affects 45 MA residents
Filename	Source	Researcher	Incident IDs
20090303-pentel-of-america-ltd-MA.pdf	Massachusetts Attorney General	d2d	<a href='/incidents/show/1824'>1824</a>
Records	File Date	Uploaded	Updated
45	2009-03-03	2010-04-27	02 Jun 07:01
Excerpt
Pentel. . PENTEL OF AMERICA, LTD. e 2715 Columbia Street ' · Torrance, California 90503 t _ ' Phone (310) 320-3831 — . March 3, 2009 y _ _ Martha Coakley ` O Office of the Attorney General _ One Ashb...