Organization Overview: Woolworths

Source: Freebase – The World's Database
Freely licensed under CC-BY.

<p>Woolworths is the largest supermarket chain in Australia, owned by Woolworths Limited. It is colloquially known as "Woolies" and in Victoria the majority of stores trade as Safeway. Woolworths advertises through television, radio, newspapers, catalogues, their website and in-store. Since the 1980s Woolworths, Safeway, Purity and Roelf Vos used the tag-line The Fresh Food People. This was accompanied by a jingle launched in the early 1990s that continues today. Woolworths introduced a second slogan Bringing food to life, with accompanying jingle, but was eventually dropped and Woolworths reverted back to the original jingle. In late 2005, a new second slogan "Low prices you can count on everyday" was launched. As of 2007, that second slogan has changed to "Low prices you can count on". In...</p>